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I used to hate Ballpark Estimates! Seemed like everyone wanted one, but if I gave them my best guess at what their project might cost, they latched onto that number like a dog with a bone, and would not let it go (why is this so much more than your ballpark number?), then I stumbled on the idea of a Ballpark Range, and based on my Delivery Calendar data (for years, I tracked job sales price, and cabinet quantity on my Delivery Calendar), I was able to create three multipliers based on my total sales and number of cabinets sold data from the previous year, giving each client three numbers rather then just one (a range).

I always tracked my cabinet quantity, so for me, this was a pretty easy thing to develop, but for many of those I consulted, that was not something they tracked (this app will help with that). This process is simply looking at all your sales dollars for the past year, and divvying them up into a low, average, and high multiplier based on your least expensive per cabinet cost project for the past year, your average of all projects per cabinet cost for the past year, and the most expensive per cabinet cost for the past year. This process eliminated the latching onto a number issue I dealt with early in my career, and serves two purposes extraordinarily well. First, it pre-qualifies your client (can they afford your cabinetry?), but second, it saves some sales as some people having no idea what things cost will choose things they can’t afford during the selection process, and these three numbers will inform them that there are other selections that would lower their cost (prior to this Ballpark Range, I would usually lose these potential clients as they would just go to a competitor and make better selection choices).

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