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<aside> 💡 Custom Cabinet Planner Tip**:** Keep your company-wide goals somewhere central so everyone can see how their work connects and how much progress is being made. Here's some example content to get you started:

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Product

Objective 1: Launch 3 major features
- Improved editing tool
- Slack integration
- Page version history
Objective 2: Expand enterprise offering
- Launch SSO (single sign-on) by the end of the year
- Talk to every new enterprise client to understand their unique needs and make sure they are heard

Marketing

Objective 1: Improve new user retention
- Increase week-one user retention by 40%
- Streamline onboarding flow
- Integrate new testing framework to get more insight
Objective 2: Publish more help content to reduce the burden on support
- Publish at least 5 white papers about primary product areas
- Launch new help center
- Share help content on social media

Sales

Objective 1: Improve Win-Loss Ratio
- Do a better job of collecting customer data for follow-up
- Make sure every prospective client knows we want their project, and are excited to work with them
- Follow-up, then follow-up, then follow-up (did I mention follow-up?)
Objective 2: Create a strong sales pitch based on StoryBrand framework
- Create a new draft with feedback from GPG board
- Test new draft with 5 prospects
- Integrate feedback and revise the pitch
- Present to GPG board and team for final feedback
Objective 3: Create new sales assets
- Create a new Door Hanger
- Create a new Brochure
- Create a new Business Card
- Create a new Yard Sign
- Create new Vehicle Signage
- Create new Building Signage

Human Resources

Objective 1: Fill hiring gaps
- Source designers with strengths in UX
- Hire security engineer
- Hire chef
Objective 2: Improve the onboarding experience for new hires
- Survey new hires 2 weeks after first day about experience
- Share onboarding checklist with managers a week in advance