We need to get the words right, language creates Culture.

🧭 Mission (why do we exist?)

<aside> 💡 Custom Cabinet Planner Tip**:** A good mission statement is quick, short, and sticks in people's brains. What purpose are you working toward every day? Here's an example we love from Cabinotch.

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“A mission statement is pointless unless your company is on a mission.” -Lou Holtz

Empowering Cabinetmakers to Succeed

👁‍🗨 Vision (where are we going?)

<aside> 💡 Custom Cabinet Planner Tip**:** A vision statement expresses the long-term aspiration of a company. What change do they want to make in the world? Here's Cabinotch's first version.

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Our vision is to be the cabinet industries most customer-centric company; to build a one-stop online shopping experience for Custom Cabinetmakers.

“Visions are only as good as the strategy to make them reality.” -Andy Tryba

⚖️ Values (what do we stand for?)

<aside> 💡 Custom Cabinet Planner Tip**:** It's great to have a set of qualities that define the way you want to work. Here's are a couple examples we like from the good folks at Cabinotch, Ramsey Solutions, Marriott Hotels and Tim Tebow.

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Cabinotch

Ramsey Solutions Core Values

Marriott Hotels

Tim Tebow

🧫 Culture

<aside> 💡 Custom Cabinet Planner Tip**:** Culture is what you allow to grow.

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”Give me a place to stand, and a lever long enough, and I will move the world.” -Archimedes